Client
AYUSH
Industry
LOUNGE & RESTAURANT
Location
CANADA,Ancaster
Our Role
- Brand Discovery
- Brand Identity Design
- MENU DESIGN
The Challenge
They requested to redesign the old logo with a complete visual identity design of colors, fonts, logo and menu... After they designed a complex and unsatisfactory logo, the challenge was to design a complete visual identity that reflects the atmosphere of the restaurant because they had fully furnished the restaurant with decorations. The request was for the identity to have a modern and contemporary character that reflects the nature and atmosphere of the restaurant and to attract the targeted customers specifically, who are upper class people who love tranquility and sophistication.
The Solution
We designed the entire brand identity with a modern and contemporary style that reflects the nature of the restaurant, as well as being simple and elegant for easy recall, without complexity and many details. The old logo was transformed from a mere logo with many details, uncomfortable for the eye, and inconsistent colors into a luxurious logo that reflects the nature of the project and is consistent with the atmosphere, decor, and furniture of the restaurant and their target audience.
