Client
N1
Industry
GAMING CENTER
Location
IRAQ,Kirkuk
Our Role
- Brand Discovery
- Brand Strategy
- Brand Identity Design
The Challenge
Number One (N1) : is the largest gaming center in Iraq in Kirkuk city. It contains VIP rooms with the best computers and PlayStations. It also contains the largest screen to watch matches. It is considered an entertainment gaming club. Its target audience is young people and gamers. We had to create an integrated brand with a character of entertainment, effectiveness and simplicity that reflects the brand’s specialty, which is games, and simulating the target audience, reaching them and making them feel the brand’s advantages.
The Solution
We created a complete brand that mimics the target audience and reflects the nature and values of the brand. We designed the logo with a simple style to make it easy to remember and stay in the mind. We combined the letter “N” with the number one and came up with a masterpiece that reflects the Number One brand. We chose colors that indicate effectiveness, fun, play and vitality to reflect the feeling of energy and fun inside the center. We also created marketing words that were printed in the corners of the wall inside the center, such as (Always be number one) and others to reflect the vitality. After we built a complete strategy and a distinctive visual brand identity, the project was able to achieve great success at the country and regional level and was able to reach its target audience.





