Client
LA PLUIE
Industry
PERFUMES
Location
IRAQ
Our Role
- VISUAL IDENTITY DESIGN
- PACKAGING DESIGN
The Challenge
It is an Iraqi agency specialized in luxury and high-level French perfumes. Their target audience is businessmen and influential women. La PlUIE offers high-level and relatively expensive perfumes. The focus was on creating a comprehensive visual identity that suits their target audience and reflects the brand’s nature, what it is distinguished by, and the values it carries to reach the target audience.
The Solution
We designed a complete visual identity that reflects the brand's values and its elegance and luxury. The logo also embodies the letters of the name L & P. The logo is characterized by luxury, elegance, and simplicity, as the logo is easy to remember and does not contain many details, which gives a feeling of luxury and creativity. The colors that reflect formality, elegance, luxury, and quality were also chosen, which are black and white. After creating this integrated identity, La Blou became closer to its target audience and doubled its sales.
