Client
ANANAS
Industry
Fruit & vegetable delivery STARTUP
Location
iraq,BAGHDAD
Our Role
- VISUAL IDENTITY DESIGN
- Social Media
The Challenge
Ananas is a startup company that specializes in delivering fruits and vegetables to your doorstep. It is characterized by the quality of fresh fruits and vegetables at a very high speed. Their target audience is employees and the elderly who need such services to provide comfort. The challenge was to create a logo and a complete visual identity that reflects the company’s values and reaches the target audience directly.
The Solution
A complete visual identity was designed to reflect the company's values and its high-quality products and fast delivery. The logo was designed with a lively and active character and reflects the feeling of high quality, as the pineapple leaves represent the quality and freshness of vegetables and fruits, as well as the speed of delivery. The main drawing also embodies the name and specialty of the company. The appropriate colors were chosen for the field of their project, as they became distinguished in the labor market and different from competitors in their services as well as their visual brand identity. They were able to achieve wide success in the labor market and reach their target audience smoothly.
